Innovation
Traditional oven-baking, modern production
Where Experience Meets What's Next.
Great products rarely happen by accident.
At Fold Hill Pet, innovation combines decades of pet food and treat-making experience with curiosity, insight and a willingness to try something new.
Our dedicated Innovation Centre at Stoke Rochford in Lincolnshire provides a focused environment for exploring ideas, developing concepts and creating the next generation of products.
A Dedicated Home for Innovation
Led by our Innovation team, the centre gives us dedicated space away from day-to-day production to explore new ingredients, formats, recipes and treating experiences.
It’s where ideas can be tested, refined and developed before making the transition towards commercial production.
This dedicated resource supports both the continued development of our own brands and the opportunities we explore with our manufacturing partners.
Creating the Next Great Thing for Pets
The world of pet food and nutrition continues to evolve as the relationship between people and their pets changes.
Our innovation work explores what those changes could mean for the products of tomorrow – from new formats and ingredients to different occasions, experiences and ways to treat.
From Idea to Opportunity
Innovation at Fold Hill Pet isn’t innovation for its own sake.
Ideas need to work for pets, customers and ultimately for production.
By bringing innovation, technical, commercial and manufacturing expertise together, we can consider the whole journey from initial opportunity through to a product that can succeed in market.
Have an Opportunity You'd Like to Explore?
Whether you have an initial idea, an identified market opportunity or a product brief ready to develop, talk to our team about how we could work together.